A Moron In A Hurry

July 5, 2006

Stealing Coke’s Secret Formula

Filed under: Uncategorized — nick @ 7:49 pm

Three people have been charged with stealing classified documents from Coca-Cola and trying to sell them to rival Pepsi Co., though it remains unclear whether documents contained the secret formula for Coke Classic or for a new product being developed.  Pepsi contacted Coke and the FBI after the perps offered to sell it the information.

What a potential coup it would have been for a soda company, especially Pepsi, to get its hands on such a vaunted secret.  It would have put Pepsi in a difficult position because the Coke recipe is one of the primo examples of the definition of a trade secret, but regardless, Pepsi should be commended for its upstanding behavior (disclosure: I’m a die-hard member of the Generation Next).

One thing that caught my attention is that the group’s point man asked to be addressed as “Dirk.”  It seems worth asking whether adopting a porn name gives credibility to an anonymous person peddling in secrets or whether it is a sign of amateurishness (Deep Throat being the exception).  I guess the process works, since a porn star and an informant both have something stashed away that they’re looking to share.


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